However, in a $10 billion dollar a year industry, I doubt deprivation from books and YouTube videos is to blame. My question is: Why are women afraid? And, better yet, how can we combat our fears?
Cosmetic Companies Don’t Cash In On Confidence
The principal of makeup is that you can create a better “you” using a product. Fuller lips. Longer lashes. Flawless skin. All can come from makeup. Except it can’t. Cosmetic companies sell this idea so consumers will continue to shell out hundreds of dollars in hopes that they may be prettier, younger, slimmer, whatever. In an industry built on capitalizing on your doubts, fear is bound to be just around the corner.
How can you combat this feeling? Marketing is a strong pull, no doubt. But that shouldn’t stop you from feeling confident about the products you use and the knowledge you gain from using them. Develop your own opinion about how a product works and what it actually does. Realize that a product shouldn’t change you.
What You See Isn’t What You Get
When browsing a magazine, you may stumble across an impossibly beautiful woman in a makeup ad. The model’s skin is pore-less and her lipstick is the perfect shade of red. Just as you’re about to think, “I could never do that!” stop yourself! The makeup artist couldn’t do it either. Well, at least not without Photoshop. Here’s a before and after photo of what Photoshop can do for a makeup advertisement:
They Get You When You’re Young
The average American woman starts using makeup at age 13, when they are young and, most certainly, impressionable. If everyone else started using makeup at the same age you did, then why doubt your knowledge? Is the way you apply mascara really all that different from the next woman’s? Doubtful! Be confident about your experience, but also be critical of it. Having started using makeup at a young age, you may have established ideas about it. What are they and why do you have them?
Don’t Doubt Yourself!
Maybe it’s uncommon for you to have makeup come up in every day conversation, but, if it does, don’t doubt your own knowledge. If you find yourself downplaying what you know, ask why?
Up until recently, I called makeup a frivolous interest. That’s not true–it isn’t. Makeup, to me, is an art form that can change the way you feel about yourself. And I think knowledge about how to do that is powerful. So don’t downplay what you know–use it to help other women who may be seeking out information but don’t know how or who to ask.