Through my thrift adventures, I come across a lot of brands. At the thrift shop everything is just shoved together, which makes it a lot harder to discriminate by perceived status. It’s not like walking in a mall and you have to decide if you’re on a Loft budget or an Ann Taylor budget. At the thrift store, there’s pretty much what you like and what you don’t like. You could shop the whole store and never pay attention to any brands and still find cool stuff.
As a result, I’ve found myself liking brands that I avoided in the past. These are brands I don’t really hear anyone talking about, but they still make really cute stuff that you shouldn’t overlook.
In the past I avoided Wet Seal because its stores seemed like a step up from Rave (remember Rave?!). However lately I find myself stumbling upon some really cute pieces from the brand. In fact, one of my favorite shirts ever is from Wet Seal. It’s in a Forever 21 price point, but the quality is better. They have online shopping so you never have to feel awkward about shopping there.
Mudd is a brand I’ve been wearing since I was 12 years old. It started in the early 90s and was carried in department stores. Today it’s owned by Kohl’s. Though it’s considered a junior’s brand, its silhouettes are such that many items can be worn by almost anyone of any age. This is a good time to bring up that just because a brand is marketed at a certain demographic doesn’t mean that you can’t wear it if you don’t fall into the target audience.
I have to admit that I’m a bit embarrassed to admit that I still like American Eagle. When I was 23, my little sister told me that I was too old to shop there. Today I can’t bring myself to actually go into their stores because at 29, I’m probably 15 years older than their average customer. I rarely feel old, but setting foot in American Eagle just makes me feel so old.
I’m aware this totally contradicts my above point about targeted demographics! However, I don’t have any issue purchasing AE clothing secondhand or buying it online. Its styles are still interesting to me because they’re classic yet refreshing, which keeps me coming back for more.