It’s no secret that Glamour is one of my favorite magazines. However, as I made my way through the July 2012 issue, I raised my eyebrows in confusion more than a few times, and found myself thinking: Glamour, it’s time for us to have a talk.
Chubby Babies, Chiseled Guys And One Confused Reader
Since I read magazines from back to front, the “Summer of Love” spread was where I first found myself very confused. Everything about this spread from the “chubby baby” to “chiseled guy” screams, “What?!” and “Why?!” I truly do not understand the point of this shoot. Is it supposed to be about family? Whose baby is that? Why are clothes so important to this strange “family”? Why do we have to know that the model is also an actress? Who the heck is Cody Horn?
Sadly, only one of these questions are answered in this eight page spread: Horn is in film Magic Mike with Channing Tatum, who is convenience featured later (or earlier if you don’t read your magazines back to front) in the issue.
Julianne Hough is Interesting? I Think?
I don’t expect high brow journalism from Glamour, but I was seriously befuddled by Willa Paskin’s piece on Julianne Hough, child performer turned dancer turned dancer turned actor (seriously, this is how her “four lives” are described). In effort to make Hough seem like more than Pretty Girl Who Worked Hard and Hit It Big, a mysterious quote from Hough is thrown into the interview,
“When I was little . . . some stuff happened [to someone close to me] . . . I guess what you could say that what happened to her should never happen to anybody. . . When I went off to London, stuff like that happened to me.”
Confused? Me too. I reread this section thinking, “Did I miss something here?” No, she really is just that vague. Better question: If Hough wasn’t willing to reveal whatever “stuff” happened to her, why include it in the interview? At the beginning of the spread, the mysterious quote is referenced in regards to her “triumphing over her past.” To me, this just seems like lazy interviewing and including something that seems salacious but in reality means nothing and helps no one.
Glamour Takes Two Pages to Appeal to Readers of Color
This layout falls about halfway through the magazine and seems to scream, “Glamour isn’t all about white ladies–look at this spread about bronzers and pretty Halle Berry!” And let’s talk about the Revlon Ad: The foundation the ad claims Berry is wearing is in the shade Caramel. Look closely at the foundation featured most prominently in the ad–it sure doesn’t look like Caramel to me.
At first I thought I was over-thinking the placement of piece clearly aimed at women of color next to an ad of Halle Berry. However, when I went through the entire magazine, I realized it was intentional. Consider this: Of the advertisements featuring only one female, 16 ads featured white women while only 2 featured women of color, one African American and an Asian woman.
Am I the only one who finds the placement of these two pages odd?
Have your favorite magazines been rubbing you the wrong way lately? What’s been raising your eyebrows lately? Share your thoughts by commenting!